The future of content-driven business models will be powered by membership operators.

Welcome to Operator, a market-tested and proven membership growth resource built and developed by the membership experts at Memberful.

This site is a growing collection of advice, perspectives and strategies that have helped operators of all kinds grow their memberships into powerful, predictable and reliable sources of recurring revenue.

A Point of View.

Running a membership business is downright difficult, yet incredibly rewarding.

But there’s no single winning approach for scaling the membership business of your dreams. The internet is littered with cookie-cutter advice on how to build a successful membership business. And if it was that easy, everyone would be winning.

But the truth is this: 71% of membership businesses will fail within the first year. This outcome isn’t due to a lack of ability, commitment or value on offer. Rather, it’s driven by an absence of the operator mindset required to create long-term success in membership.

The advice you’ll find on Operator isn’t cookie-cutter. It isn’t perfect or bulletproof. But it is built from a strong point of view, shaped by thousands of hours working directly with membership operators and founders to grow their recurring revenue to levels they didn’t think were possible.

In short, we know membership. And the guidance you’ll find here on Operator is 100% results-oriented and proven to work.

Let’s talk about it.

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