How to Define and Maintain Your Membership’s Value
The secret to successfully delivering value to your members starts with knowing how to communicate the problem you solve for them.
In the video below, I discuss this critical element and its impact on overall membership performance.
The Big Picture:
Members must know what problem you aim to solve for them. Without this information, your membership has no direction.
The Statistics:
Successfully and clearly framing the problem you solve will have lasting impacts on your overall member lifetime value. When members know which problem is solved for them, their risk of churn within the first month drops by 60%.
The Action Plan:
Use the guidance and examples shown in the video below to incorporate this best practice into your membership.
