Tested and proven approaches to membership growth.

From the membership experts at Memberful.

Subscription Insights •

Member Growth •

Acquisition •

Mindset •

Membership Strategy •

Guidance •

Retention •

Industry Trends •

Subscription Insights • Member Growth • Acquisition • Mindset • Membership Strategy • Guidance • Retention • Industry Trends •

New

Holiday Membership Promotion Guide

Sell more memberships this holiday season.

Explore the strategies, frameworks and advice used by the best membership websites on the internet.

Acquisition

Learn how to engage your audience and acquire more paying members.

Retention

Learn how to capture the heart of your audience and create compelling offers that build long-term member loyalty.

Mindset

Learn how to think like a membership operator with proven expert advice and perspective on the real-world challenges of running a membership business.

Welcome to Operator.

Growing a membership doesn’t involve guesswork. But the truth is that 71% of membership businesses fail within the first year. We’ll show you how to become part of the 29% that not only succeed, but thrive.

Operator is a growing collection of strategic, zero-nonsense membership advice being put to work in the real world each day by some of the internet’s best membership businesses. This site was built by the membership experts at Memberful as a result of thousands of hours spent helping founders and operators grow their memberships beyond their wildest dreams. The advice and tactics you’ll find here have produced multi-million dollar gains in membership revenue for those clients.

Our point of view is there’s never been a better time to be a membership operator. We believe the future of content-driven business models will be held together by memberships and the operators behind them.

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